Television Advertising Campaign Brings National Award To Local Advertising Agency
Fruchtman Marketing wins 2009 Jewelry & Watch Advertising Award (JAWA) from InDesign Magazine for television advertising campaign created for Southfield, Michigan JewelerTOLEDO, OH – June 16, 2009 –Fruchtman Marketing received a Jewelry & Watch Advertising Award (JAWA) for first place in the TV Category from InDesign Magazine, the magazine for the retailer of fine jewelry design for writing, scripting and creating ‘The One, The Only’ television advertising campaign for Darakjian Jewelers. The fresh, innovative and creative campaign launched in September of 2008.
Fruchtman Marketing, a full-service advertising agency based in Toledo, Ohio specializing in marketing for the fine jewelry industry, currently serves as the agency of record for Darakjian Jewelers.
“We created something beautiful for Darakjian Jewelers as unique as their position in the competitive marketplace of Southeast Michigan,” said Ellen Fruchtman, President of Fruchtman Marketing. “This is one of the most intense advertising campaigns our agency has ever developed and we’re excited that the ads have created national awareness for Darakjian Jewelers.”
The account and creative team at Fruchtman Marketing developed this advertising campaign to show the passion and emotion that someone feels when they walk into Darakjian Jewelers and see the dazzling diamonds, beautiful gemstones and unique timepieces available in the store. The One, The Only campaign not only appeals to the history and current buyers at Darakjian Jewelers, it speaks to the jewelry buyers of tomorrow.
Darakjian Jewelers ad campaign was selected as one of the very best in advertising in not only Michigan, but the entire United States and Canada, out of a field of over 350 ads submitted by over 150 companies.
The Jewelry and Watch Advertising Awards are the first competition exclusively honoring advertising in the jewelry and watch industries. The Darakjian Jewelers television series won the award based on its scores for quality of production/graphics/photography, creativity, innovation and emotional impact.
The contest is open to retailers, jewelry and watch designers/manufacturers and industry associates. Darakjian Jewelers’ ad campaign will be featured in the May/June issue of InDesign Magazine and online at indesignb2b.com and fruchtman.com. Additionally, Fruchtman Marketing will receive a custom trophy to commemorate its achievement.
Fruchtman Marketing is a full-service marketing firm specializing in advertising, public relations and strategic planning for the jewelry industry. For more information please call (419) 539-2770 ext. 212 or e-mail Ellen Fruchtman at ellen@fruchtman.com
