Prior to joining Fruchtman Marketing, Jonathan spent four years as the Managing Director of Innis Maggiore Group, leading highly specialized peers in integrated capabilities covering brand, public relations, creative, research, promotions and interactive. Heading the direct marketing group, Jonathan created and launched the proprietary methodology Acquitention™to focus client prospecting campaigns on customer segments with the highest retention value. Jonathan built the department from $0 to over $10MM in capitalized billings annually leading major consumer direct marketing initiatives for clients such as Microsoft's MSN, The Walt Disney Corporation, Fitworks Fitness Centers and the Second Harvest Foodbank.

Prior to his tenure at Innis Maggiore, Jonathan spent five years at Grizzard Communications, one of the top ten direct marketing firms in the nation, and seven years managing membership marketing for the Academy of Television Arts and Sciences (Emmy Awards).

At Grizzard, Jonathan was the Senior Account Supervisor for The Salvation Army, where he supervised the 30-million-piece annual acquisition campaign. He also supervised work for Local Humane Societies, Rescue Missions , American Red Cross and a 10-million-piece lead-generation campaign for Travelers/Net Plus Insurance.

Jonathan is very proud of the online fundraising campaign he developed immediately following the September 11th tragedy, requesting donated space on over 2,000 websites within 24 hours. Over one billion donated impressions raised over $30 million, all of which went directly to The Salvation Army and American Red Cross.

Jonathan has been a member of the Direct Marketing Association and their Interactive Marketing Council for 9 years.