Michael Fruchtman began his career in marketing and sales at Donovan Industries, before being named president of Peter Stamping Company, both of Toledo, Ohio. He has also served as President of Sun International Properties, a Florida development firm. Following the sale of the stamping company, he spent three years with Paine Webber as an investment and insurance broker before joining his wife, Ellen, as a partner in Toledo-based Fruchtman Marketing.

With 27 years of marketing experience and finance management to his credit, Michael serves as the agency's CFO and Media Director. In these roles, he manages the financial activity of all accounts, and is responsible for media planning and placement, long-term planning and account coordination. Utilizing the firm's top-of-the-line media planning computer network and his own superb negotiating skills, he places over 3 million in media dollars annually for Fruchtman clients, including jewelry manufacturers and designers, as well as over a dozen independent jewelers across the country.

His volunteer activities have included president of the Lucas County Easter Seals Committee, president of the Ohio Easter Seals Society, and board member of the Toledo Area Jewish Community Center. Currently, he serves as Vice Chairman for the Toledo Chapter of the MS Society, and sits on the Boards of Trustees for the Toledo Chapter of the American Red Cross and the Toledo Area Small Business Association.