About Us
If a tree falls in the forest, and no one is there to hear it, does it make a sound?Formed in 1981, Fruchtman Marketing is a full-service marketing firm specializing in the jewelry industry. We represent some of the finest jewelry retailers across the country as well as manufacturers and industry organizations such as the American Gem Society®. How many agencies really understand your lingo like open to buy and triple-key? How many agencies understand inventory turns and staffing headaches? Simply put, we know your business. Also important for your business is the partnerships we forge with the best in the jewelry industry, so that we can address the needs of your business from every angle.
There’s a difference between advertising and marketing. Your marketing — or how you sell yourself to your customer — is more complex. It’s a package that includes advertising, public relations, media planning, promotions, interactive marketing, data-mining, direct and so much more. In essence, think about your marketing as a holistic approach to your business. A unified approach — with creativity.
To see what we mean, check out our portfolio section.
Think about your business. Then, contact Fruchtman.
