“One of the biggest challenges in being an independent jeweler is that while advertising and marketing are highly important to your business, most of us can’t afford the resources to have an in-house team perform these functions.  We tried local agencies, but found that the learning curve necessary for them to understand our industry and our vendors was just too steep.  We learned about Fruchtman Marketing at a JCK show several years ago and decided to give them a try.  We have been enormously pleased with the level of service and the expertise they have delivered.  Their efforts have seamlessly allowed us to increase our presence in all media--print, radio, TV and social media--and we have definitely seen tangible results.  And even though they are hundreds of miles from our store, they know our business and operate as auxiliary staff.”— Simon Katz, owner, Simons Jewelers