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Fruchtman Marketing Turns 30

TOLEDO, OH – Wednesday, November 02, 2011 — Started in 1981 by Ellen Fruchtman with a $750 loan and a $29.95 book entitled How to Start Your Own Advertising Agency, Fruchtman Marketing has grown into the country’s leading full-service marketing communications agency specializing in jewelry marketing. The agency is now headed by husband and wife team Michael and Ellen Fruchtman.


TOLEDO, OH – Wednesday, November 02, 2011 — Started in 1981 by Ellen Fruchtman with a $750 loan and a $29.95 book entitled How to Start Your Own Advertising Agency, Fruchtman Marketing has grown into the country’s leading full-service marketing communications agency specializing in jewelry marketing. The agency is now headed by husband and wife team Michael and Ellen Fruchtman.

The anniversary year has included a 35 percent increase in staff and the launch of a national campaign for Palladium Alliance International.

“It’s hard to believe it has been 30 years,” said Ellen Fruchtman, president.

One of their newest accounts added this year is Palladium Alliance International (PAI). The account includes the largest national campaign in the history of palladium, a platinum group metal. The campaign highlights palladium’s light weight as matching the desires of an active, busy consumer. Three well known celebrities, Pamela Anderson, Kelly Osbourne and Rose McGowan are featured in the campaign, featuring the headline “I’m so over heavy metal.” The campaign launched in the September issue of People StyleWatchW magazine, Harper’s BazaarInStyle and Elle. It will continue in other consumer magazines, including Cosmo and Marie Claire throughout 2012.

The campaign includes a savvy Facebook and internet campaign, also managed by Fruchtman Marketing.

“We are delighted to assist Palladium Alliance International in launching the palladium message,” Fruchtman said.

With new accounts in Michigan, Wisconsin, Texas, New York and Maryland in addition to PAI, the agency has added several new positions and promoted other staff internally to cover the new accounts. The growth is a positive trend for the Toledo area, still struggling to climb out of the economic recession.

“Like many of our clients,” said Michael Fruchtman, “we are growing, despite the news of the economy.”

In celebration of the 30th anniversary, Fruchtman Marketing has begun a scholarship at the Gemological Institute of America (GIA). The GIA is where individuals receive training to become professional jewelers. Applications for the scholarship are being taken through Oct. 30, 2011 at http://www.gia.edu/educational-programs/scholarships-financial-aid/scholarships/index.html

“Ninety percent of our clients are in the jewelry industry,” Michael Fruchtman explained. “We feel it’s important to encourage the next generation of jewelers.”

Ellen Fruchtman stressed that they have not forgotten their Toledo roots. “Let’s be honest. The vast majority of our clients are not in Toledo, but we’ve chosen to keep Toledo as our corporate headquarters, because we believe in Toledo,” she said.

Locally, Fruchtman Marketing supports charities as well, including Susan G. Komen For the Cure, the Northwest Ohio Chapter of the MS Society and the American Red Cross of Toledo.

Fruchtman Marketing is a full-service advertising and marketing firm specializing in the jewelry industry. For more information call (800) 481-3520 or email Denise Meyer, communications director, at denise@fruchtman.com.