How We Work
Imagine hiring a marketing strategist, media planner and buyer, seasoned copywriter and top-notch art director. That would be one hefty payroll addition.Now, think about Fruchtman Marketing — veteran professionals who live, breathe and eat marketing — specifically for the jewelry industry. Fruchtman Marketing is not just led by experts, it’s filled with experts. And they are devoted to your business.
Meet the team!Retailers vs. Other
Let’s start with the nitty-gritty. Any business other than a retail jewelry store has the ability to hire us on a project-by-project basis. Retailers work with us on a yearly contract and a very reasonable monthly retainer. This contract provides you market exclusivity. That’s a good thing. Contracts are also available for non-retailers and are tailored to your needs.Our retainer contract includes the following:
Billboard creative, Events, Public relations, Budgeting, Logo design & brand development, Radio creative, Co-op submission, Media planning & placement, Signage design, Direct mail creative, Print ad creative, Strategy, Existing television creative, Promotions. See out Portfolio!What the contract does not include:
Brochures, E-mail blasts, Catalogs, Web design, Custom television commercials, Web marketing.A statement of work is provided for those projects based upon the scope of work.
It starts with a phone call.
We’ll discuss some of your history and get a snapshot of your business. If you want to proceed, we’ll send you a questionnaire to improve the picture. Then two to three associates from our team will travel to your location for continued discussion, a marketing assessment and planning session — to make the snapshot a complete picture. Contact us!In a nutshell.
We manage projects from inception to completion with a keen focus on budget, deadline, and detail. Hit your deadlines? Then, we hit ours.We also love to communicate, which is why you will receive monthly conference calls with detailed agendas and follow up conference reports.
It’s that simple.
