Looking to add a little sweetness to your new promotion? Warwick Jewelers in Exton, Pa., collaborated with Cupcakes Gourmet bakery to design a $55,000 red velvet cupcake topped with an 8 ct. diamond ring.
“The bakery approached us with the idea,” says Barry Maglin, owner of the store. “We decided the 8 ct. diamond would be the perfect accessory for the promotion. You don’t see a diamond like that everyday.”
A man in Texas purchased it as a Valentine’s Day gift for his wife.
Although the store designed only one jeweled baked good for this year’s Valentine’s Day, they plan on offering more options in the near future. “We look forward to further developing our relationship with Cupcakes Gourmet,” Maglin says. “We are currently developing ideas for more affordable diamond cupcakes.”
Need help putting the “icing on the cake” for your latest promotion? Contact us at suits@fruchtman.com.
Source: http://www.jckonline.com/2012/02/14/texan-purchases-cupcake-topped-8-carat-ring
