It starts with a plan. Online and social marketing are often referred to as digital marketing to set them
apart from traditional mediums such as broadcast and print. But believe us, digital is becoming more traditional
every nanosecond. Fruchtman Marketing combines three decades of marketing savvy with today’s latest digital
and social platforms to provide you with a comprehensive strategy that yields real and measurable results.
If you’re ready to start an online dialogue with your customers, we offer the experience and results you’ve been seeking.
If you’re not, let us give you the statistics—and the surprisingly affordable cost for reaching this valuable audience.
Then let us draft a digital budget and strategy to bring them out of cyberspace and through your doors.
Consumers today come to your display cases armed with information. That’s because they do their research online before they shop. They learn about the product and the retailers who offer it. A website for your business is no longer an option; it’s a required electronic “sales person” that potential customers need to have a conversation with before they decide to step through your door. Our online specialists will utilize years of experience to evaluate your current site or develop a new one that answers consumers’ questions in a compelling manner.
Once you have a website, then what? Well, one way consumers find your site is through Search Engine Optimization (SEO). The aim of SEO is to make sure your website will be seen by Google, Yahoo and Bing. If the Online Big Three can't read your data properly, they can't tell if your site is relevant to a user's search parameters. The good news is: Fruchtman Marketing’s web pros have developed a shortlist of tactics we employ to give your site the best possible chance of being identified by search engines.
Of course, even a well-thought-out site can be tweaked to improve its effectiveness. The goal is to continually improve your ranking on search engine response lists. By reviewing reports generated by Google Analytics, we can identify what search terms are leading people to your site, what page they enter on, how long they stay on your site per page, and what other pages were visited. These are the statistics we then use to evaluate your SEO’s effectiveness.