The Work

Print
Print is dead. Long live print. Heard that recently? The truth is print media is in flux, but not dead yet. Newspapers still reach a targeted and loyal demographic. Magazines still have a place in the world of fashion. And, let’s not forget avenues such as a community arts playbill. There are print options that remain relevant for your brand.

 

 

Branding
Branding is more than a logo. Branding is more than a color. Branding is more than a headline. Branding is the complete look and feel in everything you do. In simple terms, think of it as your business personality. Sure, we can create awareness. But, what people think of your business when your name is mentioned will eventually tell the tale. We’ve been known to build a successful brand or two. We’ve been known to turn around perception. We’ve even been known to build brands and revenue streams for our clients from the ground up.

 

 

Events
Events are a relationship builder, plain and simple. There are events to drive in new customers. There are events to reward existing customers. And, there are events designed to communicate to both. We’ve developed a ton of events over the course of our thirty years, from concept to completion. From a ladies night out to a lavish holiday party to a breakfast with a Hollywood-type speaker. Fun and exceptional results. What could be better?

 

 

Direct Marketing
Direct Marketing certainly encompasses more than it did ten years ago. Today, direct marketing includes not only printed materials but email marketing. It can be for an annual sale, a special trunk show, a fabulous private event, or B2B endeavor. What makes one response rate ten percent and another a mere one and a half? What makes one open rate twenty-one percent and another eleven? Creative, messaging and list are all a part of this equation. There’s a method to the madness whether it’s in your mailbox or inbox.

 

 

Digital
Things have definitely changed in this advertising world of ours. If you don’t have a dedicated percentage of your marketing budget set for a significant online presence, consider your business in jeopardy. We feel that strongly about it for the jewelry industry. Many companies refer to this presence in different terms. For us, we see it all as the digital world. This includes your website, your social media and online advertising programs. The world really is your oyster.

 

 

Broadcast
With virtually hundreds of stations to choose from, and the emergence of satellite and DVR, your broadcast creative is as important as ever. Broadcast still holds an important place in the advertising world and still remains a powerful influencer. Creative alone does not make for an incredibly successful campaign. Media planning and placement is a part of the equation. We don’t just create exceptional campaigns; we place them exceptionally well. For now, take a look and listen to some broadcast creative we’ve done for some of our clients.

 

 

Public Relations
So they say that no news is good news. If we lived by that creed, our clients would not reap the benefits of some well-placed stories. We like the press and we like to use them to your advantage. Uncommon ideas and events deserve to be covered — and we can help. From winning an award, to going green, to wowing on the red carpet, we have helped our clients gain noteworthy coverage.