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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Warning street sign with the word coronavirus underneath, showing a blue sky in the background

CoronaVirus, Marketing, and You.

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone will agree is changing hourly (let alone daily). With every major event cancellation, there will no doubt be a local economic impact. There are already tremendous stock market implications, which will undoubtedly have a trickle-down effect and will...

Group of women holding pink ribbons

The Birth of the Pink Ribbon

by Kelsi Roth, Senior Graphic Designer and Social Media Coordinator October is Breast Cancer Awareness Month, so you’ve probably been seeing a lot of little pink ribbons around even if you didn’t realize why. The pink ribbon has been synonymous with breast cancer awareness since the 1990’s, but was developed even before that.  Ribbons have been popularly used...

harry-potter-cursed-child-poster-2019_web

Did You Know

by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...

Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”.  Watch...

Your 2019 ‘Must Do!’ List

Prepare a Marketing Budget for 2019 - Centurion Newsletter December 2018 If you want to be successful in your marketing endeavors, it always starts with building a marketing plan. Most of our full-service retail clients are meeting with us over the next few weeks to review theirs. But, if you're building one yourself (and this is a busy time),...

Lab Grown Diamonds

Bases Loaded.

by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...

instore marketing services

INSTORE® Announces Advertising and Marketing Services

Retailers, Designers and Manufacturers can now benefit from a large list of services   Montclair, New Jersey, May 14, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is expanding their services by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services will be in...