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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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In the News

Lab Grown Diamonds

Bases Loaded.

by Ellen Fruchtman, President Isn’t it ironic? On May 24, an article appears in JCK, conducted by the Harris Poll and sponsored by the Diamond Producers Association (DPA), basically concluding that consumers have “doubts” about the realness of lab-grown diamonds. A second survey reported and conducted by MVI Marketing a few weeks prior found Millennials are “intrigued”...

instore marketing services

INSTORE® Announces Advertising and Marketing Services

Retailers, Designers and Manufacturers can now benefit from a large list of services   Montclair, New Jersey, May 14, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is expanding their services by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services will be in...

Beauty Unfiltered

Beauty Unfiltered

by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV, print, social media, etc. Thanks to Photoshop and various smartphone apps, almost anyone has the ability to edit and enhance their appearance however they like, if they choose to do so. With the world being so heavily...

INSTORE Birthday Card Program

INSTORE® Announces Exclusive Program for Retail Jewelers

Birthday and Anniversary Program Nets Tremendous Results TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. ...

Fruchtman Marketing Expands Digital Team

We're excited to announce the newest addition to its digital team, Ariel Ellis. As its Digital Marketing Strategist, she will be responsible for the development and implementation of on- and off-page Search Engine Optimization, the development and management of paid search advertising, and staying up-to-date with the rapid trends within the major search engines and the...

smartwork media

New SmartWork Media Kits- We created them!

We are proud to announce that Fruchtman Marketing has created three new video media kits for SmartWork Media: INSTORE, INVISION, and PETS+. They are digital kits that are easy-to-understand, environmentally friendly, and interactive. We took a unique approach by making them engaging videos rather than a traditionally printed media kit. Check them out using the links...