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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
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The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

yellow squash and zuchinni stacked on a wooden table

Summer Squash Soup

Summer Squash Soup Feeling hot? Here’s a tasty chilled soup to cool you down! 3 tablespoons olive oil1 tablespoon butter1 medium onion (halved lengthwise and sliced thin)½ teaspoon salt (or more to taste)2 pounds yellow summer squash or zucchinni (halved and sliced thin)2 carrots (thinly sliced)1 sweet potato (peeled, halved and sliced thin)4 cups low sodium chicken stockfreshly...

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Even The Little Guys Can Win with Compromise

by Charles Pobee-Mensah, Director of Digital Marketing Recently a tech business named Basecamp released their new email app called Hey. People could sign up at hey.com, do a two-week free trial, and pay $99/year to continue. Once you signed up, iPhone and Android apps were ready and waiting for you to use. There was only one problem....

santa holding a surfboard with the words "be jolly in july"

Christmas in July

There’s a local restaurant in the little town I call home that does a big Christmas in July celebration over a weekend. There’s a Santa that visits, the restaurant is all-out decorated, the menu features holiday classic foods, including a fruitcake dessert, and Christmas music floods the space. It’s a sell-out every single year and just...

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