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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
marketing priorities

Marketing Priorities for 2018

by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing some real problems in 2018. Stores like Sears, Bon-Ton, Toys R’ Us and Michael Kors to name a few. And, no doubt, there will be more closures in the retail jewelry business as well. But, all is...

social media trends 2018

Top 8 Social Media Trends for 2018

by Logan Taylor, Social Media Coordinator As the jewelry marketing experts, we have seen the expansion and rise of social media in all of our advertising not only in 2017 but throughout its existence. Social media not only helps to reach the most potential consumers but also creates a steady brand awareness to grow businesses. In this...

hot chocolate espresso

Hot Chocolate Espresso

by Israa Eddeb, Account Coordinator Prep Time: 6 mins             Serves: 2 INGREDIENTS: 1 cup strong hot coffee or 1 cup espresso 2 -6 teaspoons sugar 1 cup cream (or 1/2 cup half-and-half and 1/2 cup milk) 3 teaspoons unsweetened cocoa FOR GARNISH: whipped cream 2 tablespoons milk chocolate, grated cinnamon stick DIRECTIONS: In 2 large cups or glass mugs, mix...

how will you show up

How Will You Show Up in 2018?

by Shane O'Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about a person, but these usually focus on our appearance or other outwardly characteristics. However, how you mentally show up might be entirely different and that speaks more about attitude and motivation. We’ve all been to a party...

2017 top ads

The Top Ads of 2017

by Jenny Macino, Graphic Designer It may be a new year, but that doesn’t mean we can’t still talk about 2017, right? Especially in terms of advertising. In December, Adweek listed their 10 Best Ads of 2017. Their selection includes ads from brands ranging from Nike to Burger King. According to Tim Nudd of Adweek, “These ads...