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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
harry-potter-cursed-child-poster-2019_web

Did You Know

by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate a Times Square takeover to promote Broadway’s Harry Potter and the Cursed Child expansion to new international markets and its new tagline, “Sometimes, Darkness Comes From Unexpected Places.” Developed and produced by agency AKA, the project required the cooperation of eight...

Black Bean Quesadilla

By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator Makes 2 servingsIngredients1 clove garlic1 tablespoon olive oil + 1 teaspoon olive oil1 Poblano pepper1 cup frozen corn kernels1 small red onion1 15.5 ounce can black beans1/4 teaspoon ground cumin1/4 teaspoon chili powder1/4 teaspoon garlic powder1/4 teaspoon ground coriander1/4 teaspoon kosher salt, plus more to taste1/4 teaspoon...

Lab Grown Diamond Image

The New Tipping Point.

By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. We’re at a tipping point. And lab-grown diamonds have brought us here. The magnitude of which this product will affect the industry has yet to be truly felt. But, rest assured, you will feel it.  Many,...

Woman using google

Free Ads on Google?

by Charles Pobee-Mensah, Director of Digital Marketing Did you know that according to one study, almost 60% of people don’t recognize Google Paid Ads when they see them? That means that many people are going to treat your free “organic” search result no different than they’d treat one that you paid for. But when you pay for ads...

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