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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
How To Start Your Digital Marketing

Before You Start Digital Marketing, Do This.

by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I can spot a marketing joe who is just bumping gums likes no one. They just looking for that cabbage, see. Such is business, heck no one wants to become some dewdropper pressing flesh for a penny, savvy? Yet...

Strawberry Ice Cream

Strawberry Ice Cream

by Ashley Bowen, Account Coordinator On a warm day, ice cream always hits the spot! Take advantage of fresh seasonal fruit, such as strawberries, to create the perfect summer treat. Yields 4 Cups Ingredients 4 cups finely chopped strawberries (see notes) 1¼ cups granulated sugar, divided 4 egg yolks 1 cup whole milk ¼ cup coconut oil 1 teaspoon...

Are You Sticking to Your Retail Resolutions?

by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan for the year, beyond your spending dollars, you most likely set some goals. How are those going for you? If yours are lackluster, let’s dive into why this may be. Bad habits vs. new and good habits. When a...

The Changes In TV Advertising

by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu are growing exponentially. What people don’t love is watching commercials. What they don’t love is being “sold” to. Streaming platforms like Netflix or Hulu replace most of their commercial revenues within show blocks by charging subscriptions. Watch...