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Fruchtman Findings

Industry insights from the jewelry marketing experts.
Luxurious gift with pretty ribbon

Crafting an Authentic Luxury Experience

By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an authentic and memorable experience for customers is paramount. From the moment a customer steps into your store or visits your online platform, you work hard to ensure that every interaction exudes exclusivity, elegance, and personalized attention. It's...

Rolex logo on wall

Vintage Rolex Sets Record at Timepieces Auction

by Samantha Cialdella, Account Coordinator Rolex sets a new record for their Rolex Reference 4113 split-seconds chronograph at an auction in Monte Carlo, Monaco. This vintage model, known for its applied baton and Arabic numerals, oversized sub-counters, and dual scale, sold for a groundbreaking $3.5 million. Why is this watch so valuable? It was one of a mere...

Greek salad in a bowl

Best Greek Salad

By Ellen Fruchtman, CEO Easy. Delicious. What could be better? Dressing6 tbsp olive oil1 ½ tbsp fresh lemon juice1 tbsp red wine vinegar1 ½ tbsp minced fresh garlic ((1 large clove))1 ½ tbsp finely minced fresh parsley1 tsp dried oregano¾ tsp honey ((or more to taste))salt and pepper ((to taste))Salad4 medium roma tomatoes ((diced))1 medium english cucumber...

Ritz crackers in a bowl

Crackers with a side of 24k gold, please.

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed your mind? It crossed the minds of the Ritz Cracker Company’s marketing team when they partnered with a jewelry designer to host a contest that will award a butter-shaped 24k gold bar. Ritz creates a sense of...

Online search for engagement rings

How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings

by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are utilizing specific online media channels in their search for their perfect symbol of everlasting love. Social media platforms like Instagram and Pinterest have emerged as important players in shaping today's engagement ring shopping trends. According to recent surveys,...

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